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Pay Per Click. Pay per click advertising is a great way to get up the search engines very quickly and take whatever spot you like. Live within minutes or days depending on the PPC program
you sign up for it can be a great boost to traffic and sales. However it can also be a rapid drain on your financial resources too if utilised without due care and consideration.
How does it work? All PPC systems work with their own subtle nuances but essentially you are in a bidding war with your competitors to be in a certain position for a certain keyword.
Highly competed industries will pay several pounds for a single clickthrough and often the conversion rates of visitors to customers can be low.
We help by working with you to identify all of the most relevant keywords for your website, it is not always as simple as it sounds. We then plan a budget in agreement with you and implement a
PPC campaign specific to your needs. We then monitor the impressions, Clickthrough rates, conversion rates and ultimately the success or failure of a campaign directly related to profits or campaign goals.
We then fine tune the campaigns, adjusting keywords, bids, advert copy, landing pages until the campaign is producing positive results for your business. That's not the end of the story though because campaigns
need to be checked regularly to see they are still functioning as before, check on the competition, who is new, who has retreated and respond accordingly.
At the end of the initial stage of the PPC fine tuning we will either agree to maintain the campaign on your behalf or spend time with you to train your designated person on how to maintain the campaign going forward. We will always be
there in the background if you need any further help in the future.
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